Adjust raises $227M to measure mobile ads and prevent fraud

Adjust is announcing that it has raised $227 million in new funding. The company, founded in Berlin back in 2012, has created a variety of ad measurement and anti-fraud tools — CEO Christian Henschel said the goal is to “make marketing simpler, smarter and safer.” Adjust says it’s now being used in more than 25,000 […]

Adjust expands its anti-ad fraud tech by acquiring Unbotify

Adjust, a Berlin-headquartered company focused on mobile ad measurement and fraud prevention, is acquiring bot detection startup Unbotify. Founded in 2012, Adjust has become increasingly focused on ad fraud, and in fact created an industry group called the Coalition Against Ad Fraud a little over a year ago. Co-founder and CTO Paul Müller argued that […]