Meta’s $500 Quest 3 targets consumer mixed reality

Meta’s Quest Pro arrived to a mixed reaction when it launched late last year. The consensus – if one can be found – was that the headset presented some impressive technological leaps over its consumer predecessor (the Quest 2), but the $1,500 price tag…

Snap shutters its enterprise services division after less than a year

Snap is closing down a division of its company designed to offer its AR expertise to enterprise customers. The initiative, called AR Enterprise Service, or ARES, was first announced in March of this year, and included a Shopping Suite for brands that a…

Meta Connect 2023: How to watch the Quest 3 reveal now at 10:30AM PT

Update: Meta’s moved the start time by 30 minutes to 10:30AM PT/1:30 PM ET. No explanation why, but the sun’s blazing on the presentation area, and crowds are milling about. If you’re virtual, you have a few options for watching. The …

Snapchat partners with MTV to let users vote for VMAs through Lenses

MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences into the award show. Users will be able to vote on the…

Magic Leap’s original headset will stop working at the end of 2024

As a company, Magic Leap moved on from its first headset some time ago. Along with a new CEO came a major pivot. With the Magic Leap 2, the startup went all in on enterprise — a far safer and more lucrative bet than the fickle world of gaming. St…