Snap is closing down a division of its company designed to offer its AR expertise to enterprise customers. The initiative, called AR Enterprise Service, or ARES, was first announced in March of this year, and included a Shopping Suite for brands that a…
MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences into the award show. Users will be able to vote on the…
As a company, Magic Leap moved on from its first headset some time ago. Along with a new CEO came a major pivot. With the Magic Leap 2, the startup went all in on enterprise — a far safer and more lucrative bet than the fickle world of gaming. St…