Advertisers and digital media companies form a new Global Alliance for Responsible Media

Many of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is supposed to focus on “digital safety.” In this context, that means safety for brand marketers, who want to ensure that their ads aren’t running alongside hateful, misleading or otherwise controversial content. […]

Spotify advertisers can now target listeners by what podcasts they stream

Spotify is taking the next big step in terms of building out its podcast business: it’s now offering the ability for advertisers to target listeners based on what types of podcasts they’re streaming. The company says brands will be able to reach Spotify Free listeners who stream from specific podcast categories, including Comedy, Lifestyle & […]

Target Circle and TapHeaven team up in a mobile marketing merger

Target Circle and TapHeaven have announced that they’re merging into a single company under the Target Circle brand. TapHeaven co-founder and CEO Chris Hoyt, who is becoming chief growth officer at the combined organization, said the two companies have been “trying to solve the same problem” — namely, eliminating many of the inefficiencies in the mobile advertising […]

Adjust raises $227M to measure mobile ads and prevent fraud

Adjust is announcing that it has raised $227 million in new funding. The company, founded in Berlin back in 2012, has created a variety of ad measurement and anti-fraud tools — CEO Christian Henschel said the goal is to “make marketing simpler, smarter and safer.” Adjust says it’s now being used in more than 25,000 […]

Google appeals $1.7BN EU AdSense antitrust fine

Like clockwork, Google has filed a legal appeal against the €1.49 billion ($1.7BN) antitrust penalty the European Commission slapped on its search ad brokering business three months ago. The Telegraph reported late yesterday that the appeal had been lodged in the General Court of the European Union in Brussels. A Google spokesperson confirmed the appeal […]

Is your event strategy paying off? How to calculate your event ROI

Events have increasingly become an important channel in the marketing mix, despite how notoriously “impossible” it is to measure the ROI, or return on investment. When people show up to your event…