Trust, not data, is the most valuable currency for businesses today. But current data practices do nothing to earn that trust, and we can’t count on regulation alone to change that.
On the same day that a data ethics advisor to the UK government has urged action to regulate online targeting a study conducted by pro-privacy browser Brave has highlighted how Brits are being profiled by the behavioral ad industry when they visit their local Council’s website — perhaps seeking info on local services or guidance about […]
Italy’s Competition and Markets Authority has launched proceedings against Facebook for failing to fully inform users about the commercial uses it makes of their data. At the same time a German court has today upheld a consumer group’s right to challenge the tech giant over data and privacy issues in the national courts. Lack of […]
The latest report to warn that surveillance capitalism is out of control — and ‘free’ digital services can in fact be very costly to people’s privacy and rights — comes courtesy of the Norwegian Consumer Council which has published an analysis of how popular apps are sharing user data with the behavioral ad industry. It suggests […]
Giving voluntary compliance the appearance of additional trust or altruism harms consumers because our current system doesn’t permit effective or timely oversight.