Facebook’s searchable political ads archive is now global

Facebook has announced it’s rolled out a basic layer of political ads transparency globally, more than a year after launching the publicly searchable ads archive in the US. It is also expanding what it dubs “proactive enforcement” on political ads to countries where elections or regulations are approaching — starting with Ukraine, Singapore, Canada and […]

Targeted ads offer little extra value for online publishers, study suggests

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad. It’s a finding that sheds suggestive light on why so […]

How to see another company’s growth tactics, and try them yourself

Every company’s online acquisition strategy is out in the open. If you know where to look. This post shows you exactly where to look, and how to reverse engineer their growth tactics…

Apple has a plan to make online ads more private

For years, the web has been largely free thanks to online ads. The problem is that nobody likes them. When they’re not obnoxiously taking over your entire screen or autoplaying, they’re tracking you everywhere you go online. Ads can track where you go and which sites you visit and can be used to build up […]

Facebook accused of blocking wider efforts to study its ad platform

Facebook has been accused of blocking the ability of independent researchers to effectively study how political disinformation flows across its ad platform. Adverts that the social network’s business is designed to monetize have — at very least — the potential to influence people and push voters’ buttons, as the Cambridge Anaytica Facebook data misuse scandal […]

Walmart acquires ad tech startup Polymorph Labs to scale up its ad business

Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a grander scale. Today, its efforts continue […]