Livestream e-commerce: Why companies and brands need to tune in

Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.

Facebook warns of ‘headwinds’ to its ad business from regulators and Apple

Facebook posted its second quarter earnings Wednesday, beating expectations with $29 billion in revenue. The world’s biggest social media company was expected to report $27.8 billion in revenue for the quarter, a 50 percent increase from the same period in 2020. Facebook reported earnings per share of $3.61, which also bested expectations. The company’s revenue […]

Instagram now supports 60-second videos on Reels, its TikTok clone

Haven’t you heard that Instagram is no longer a photo-sharing app? Today, Instagram announced that users can now upload 60-second videos on Reels, the platform’s TikTok competitor. This update also adds functionality for a captions sticker on Reels, which transcribes audio to text. Instagram previously teased this sticker for Reels when they added it to […]

Snap had its best quarter in four years

If you’ve started using Snapchat more regularly this year, you’re not alone. At yesterday’s Q2 earnings call, Snap CEO Evan Spiegel announced that the platform grew both revenue and daily active users at the highest rates it has achieved in the last four years. Snapchat now has 293 million daily active users, growing 23% since […]