Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS

Apple has shared a few more details about its much-discussed privacy changes in iOS 14. The company first announced at WWDC in June that app developers would have to ask users for permission in order to track and share their IDFA identifier for cross-property ad targeting purposes. While iOS 14 launched in the fall, Apple […]

Facebook predicts ‘significant’ obstacles to ad targeting and revenue in 2021

While Facebook’s fourth quarter earnings report included solid user and revenue numbers, the company sounded a note of caution for 2021. In the “CFO outlook” section of the earnings release, Facebook said it anticipates facing “more significant advertising headwinds” this year. “This includes the impact of platform changes, notably iOS 14, as well as the […]