Apple ad focuses on iPhone’s most marketable feature — privacy

Apple is airing a new ad spot focused on privacy today in primetime. The spot is visually cued, with no dialog and a simple tagline: Privacy. That’s iPhone. In a series of humorous vignettes, the message is driven home that sometimes you just want a little privacy. The spot has only one line of text […]

Gartner picks digital ethics and privacy as a strategic trend for 2019

Analyst Gartner, best known for crunching device marketshare data; charting technology hype cycles; and churning out predictive listicles of emergent capabilities at software’s cutting edge has now put businesses on watch that as well as dabbling in the usual crop of nascent technologies organizations need to be thinking about wider impacts next year — on both […]