Instagram test turns all video posts into Reels

It looks like Meta truly is making a big push for Reels. Social media consultant Matt Navarra has posted a screenshot on Twitter showing a notice for an experimental Instagram feature that says all video posts would be shared as Reels on the app. If your account is public, that means anyone can discover your video and use your original audio to create their own Reel. Only friends would see your video if your profile is private, but other users can still create a remix with your Reel and download it as part of their remix. The only way to ensure nobody uses your Reel for remixes is to turn the option off in Settings or to disable it for each video you post.

As TechCrunch notes, this move doesn’t come as a surprise when the TikTok-style videos have quickly become a popular format on both Instagram and Facebook. When he revealed the company’s fourth quarterly earnings report for 2021, Mark Zuckerberg said that Reels is now Meta’s fastest growing content format. Meta chief product officer Chris Cox called Reels a “bright point” for the company, as well, in a recent memo shared with employees warning them about “serious times” ahead due to slowing growth. He also said that one of the projects Meta intends to focus on for the second half of 2022 is monetizing Reels as quickly as possible. 

Apparently, time spent viewing the short-form videos has more than doubled since last year, with 80 percent of that growth coming from Facebook. That’s why the company will go as far as to redesign Instagram’s and Facebook’s home pages to better incorporate the short videos. Turning all video posts into Reels would give the company more content to circulate, which in turn would translate to more time viewing videos on the platform and bigger potential ad earnings for when the format is finally monetized. That said, not all experimental Instagram features make it to wide release, and it remains to be seen whether this one will survive the testing phase.

Bitcoin Markets in Capitulation After Worse Quarterly Loss in a Decade

Analysts have been predicting a final capitulation event for some time now, but it could already be happening according to on-chain metrics.

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DeFi insurance is coming to Solana to protect users against exploits

CryptoSlate spoke to the founder of Amulet Protocol, Rupert Barksfield, about launching the first DeFi Insurance platform on Solana.

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Play and Fight in Monkey Empire, a F2P Game Comparable to Clash of Clans

Monkey Empire is a free-to-play MMO-RTS (Massively Multiplayer Online Real-Time Strategy) video game. If you are into MMO-RTS titles like Clash of Clans and Guns of Glory then this is the game for you. Usually, the currency in a traditional MMO-RTS is created by developers, but in Monkey Empire the value is shared between the … Continued

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Combining impact with financial gain: Insights from investors in the foodtech space

Rolling into summer, it’s been an energizing and busy few months in the European startup community. With the return of in-person events, there have been plenty of opportunities to get connecting and chatting with different entrepreneurs, investors and thought leaders from across the ecosystem.  From the EU-Startups Summit which we hosted in Barcelona in May, […]

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Aave Arc Pool set to Launch with 30 Institutions Already Onboard

Aave, one of the leading lending platforms in the crypto space is set to launch a permissioned liquidity pool to lure institutional investors by clearing up the murky compliance waters. The Aave Pool for Institutions One of the major downfalls of DeFi …